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AI Operating System for Service Businesses

Your AI runs
the whole business

Hair salons · Barbershops · Spas · Gyms · Clinics · Law firms · Contractors · Agencies · Restaurants · Studios

Sassy answers your calls, calculates payroll, drafts social posts, manages reviews, and builds features you ask for — all from a single chat.

Your competitors do this manually. OpenSassy runs it automatically.

No credit card · Cancel anytime · Live in 10 minutes

5.5m+
UK small service businesses
ONS 2024
7.4 hrs
per week lost to admin per owner
SchedulingKit
86%
of small businesses not yet using AI
ONS / Gov.uk 2024
£7.8m
lost to no-shows annually — UK salons alone
Professional Beauty 2024

One AI. Three superpowers.

Sassy doesn't just answer questions — it knows, builds, and operates.

🧠

KNOWS

Upload your price lists, contracts, staff files. Sassy reads everything and knows your business — clients, history, preferences — better than anyone on your team.

🏗️

BUILDS

Need a loyalty scheme? A deposit system? A client intake form? Describe it. Sassy writes the code, deploys it, and it's live — the same day. No developer needed.

🖥️

OPERATES

Sassy physically navigates Xero, Google Workspace, Calendly — any software you use — and operates it on your behalf. Like a COO who never sleeps.

Live in 10 minutes

No IT team. No training. No migration. Just tell Sassy what you need.

01
✍️

Sign up

30 seconds

Email, password, business name. That's it.

02
📋

Upload your business

3 minutes

Price list, service menu, team roster. Sassy reads it all.

03
🔗

Connect your tools

4 minutes

Calendar, Stripe, Xero. All optional, all automatic.

04

Say "Hey Sassy"

30 seconds

Start giving orders. Your AI COO is ready.

Everything your business needs. Built in.

While your competitors spend hours on admin, Sassy handles it automatically — so you can focus on the work that actually makes you money.

🎙️
Never miss a call

AI Voice Receptionist

Answers every call 24/7. Books appointments, handles FAQs, takes messages — in your voice, your language. Powered by Google Gemini Live at ~150ms latency.

💰
Every pay model supported

Automated Payroll

Commission, hourly, PAYE — Sassy pulls every team member's hours from bookings, calculates it all, flags anything unusual, and has a draft ready for your approval every Friday.

📱
Instagram · Facebook · TikTok

Social Media AI

Describe what you want. Sassy writes the Instagram caption, Facebook post, TikTok hook — with hashtags, correct platform length, your tone. One click to approve and schedule.

All platforms unified

Review Management

See every review from Google, Facebook and internal — in one place. Ask Sassy to draft a reply. Track your average rating and what clients say most.

🌐
Grow together

OpenSassy Network

List your business so clients discover you. When you're fully booked, Sassy finds and refers them to a vetted partner nearby. Cross-referrals that actually work.

🏗️
No developers needed

Build Any Feature

Need a loyalty scheme? A deposit system? A custom booking widget? Describe it in plain English. Sassy writes the code, deploys it, and it's live — the same day.

🖥️
Controls any software

Computer Use

Sassy physically navigates Xero, Google Workspace, Calendly — any software — on your behalf. Ask it to "update my Xero invoices" and it clicks through and does it.

🔒
UK & EU compliant

GDPR & Compliance

Handle client data requests, erasure requests, consent logs, and retention policies — all from a single prompt. Stay compliant without a legal team.

Not booking software. An AI brain.

Every competitor gives you a calendar. OpenSassy gives you a COO.

FeatureOpenSassyFresha / MindbodyCalendly / AcuityAny other tool
Online booking
AI voice receptionist (24/7)
Automated payroll & commission
AI social media drafting
Review management
Build custom features on demand
Computer use (operates any software)
GDPR & compliance tools
Works for any service business

What this looks like in practice

Illustrative examples across different business types. Based on early product testing and representative industry benchmarks.

We were losing 4–6 appointments every Saturday to no-shows — around £500 a weekend just vanishing. Sassy automated deposits and reminders. No-shows dropped from 18% to under 3% in six weeks.

£2,100/mo recovered
SK

Sarah K.

Owner, Curl & Crown Hair Studio · Illustrative

London

I was spending every Sunday doing rota, payroll, and chasing invoices. Six hours every week. I asked Sassy to take it over. Now it's done automatically every Friday. I use those hours to actually grow.

6 hrs/week saved
MO

Marcus O.

Owner, Kings & Queens Barbershop · Illustrative

Manchester

I asked Sassy to write a re-engagement email to clients who hadn't booked in 30 days and send it. Forty minutes later I had 12 new bookings. It still feels like cheating.

12 bookings from one prompt
PS

Priya S.

Owner, Glow Beauty & Lashes · Illustrative

Birmingham

We're a small law firm — 4 solicitors. Admin was eating 2 days a week. Sassy handles client intake emails, appointment reminders, invoice chasing, and our compliance log. None of us touch it anymore.

2 days/week admin → 20 mins
DF

Daniel F.

Partner, Finch & Associates Solicitors · Illustrative

Bristol

We run a personal training gym. Sassy answers enquiry calls at night, books trials, chases no-shows, and posts our transformation results on Instagram. Our PT team just trains people now.

40% more trial bookings
CB

Chris B.

Owner, Apex Performance Gym · Illustrative

Leeds

We needed a loyalty points system. I described it to Sassy, it built it, tested it, and deployed it the same afternoon. My developer quoted £3,200 and six weeks.

£3,200 dev cost → £0
AM

Anya M.

Owner, Serenity Spa & Beauty · Illustrative

Glasgow

The scenarios above are illustrative examples showing how Sassy can help typical service businesses. They are not statements from identified paying customers. Industry benchmarks cited are from NHBF (2024), Professional Beauty (2024), SchedulingKit, and ONS/Gov.uk (2024). Individual results will vary.

Common questions

Straight answers. No marketing speak.

Simple, honest pricing

All plans include a 14-day free trial. No credit card. Cancel anytime.

Starter
£49/mo
Solo & small teams
  • 1,000 AI calls/month
  • 10 custom feature builds
  • Payroll & commission
  • Social post drafting
  • Review management
  • Email support
Start Free Trial
Most Popular
Growth
£149/mo
Growing businesses
  • 5,000 AI calls/month
  • 50 custom feature builds
  • AI Voice Receptionist 24/7
  • OpenSassy Network listing
  • Computer use automation
  • Priority support
Start Free Trial
Enterprise
£499/mo
Multi-location & franchises
  • Unlimited AI calls
  • Unlimited feature builds
  • Custom integrations
  • Dedicated onboarding
  • SLA guarantee
  • Dedicated support
Book a Demo
🇬🇧UK data residency
🔒AES-256 encryption
UK GDPR compliant
💳PCI-DSS via Stripe
📋ICO registered
🛡️SOC 2 Type II (in progress)

Ready to give your business a brain?

Set up in 10 minutes. Sassy learns your business, handles your calls, and gets to work immediately.

Or chat with Sassy right now using the button — no signup needed.

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No credit card · Cancel anytime · 30-day money-back guarantee