Layer 01
Full Platform
£99/mo
Complete management for any service business. Bookings, calendar, CRM, payments, payroll, loyalty — everything in one place.
Start with full platform Sassy is online — ask her anything below, no signup needed
Meet Sassy.
Your business, run by AI.
One AI that answers your calls, runs your payroll reports, drafts your posts, chases no-shows on your say-so, and builds custom mini-tools you ask for — all from a single chat. For salons, clinics, gyms, law firms, and every service business.
Ask SassyOpenSassy · Ara 24/7
See everything Sassy does
5.5m+
UK small service businesses
ONS 2024
7.4 hrs
per week lost to admin per owner
SchedulingKit
86%
of small businesses not yet using AI
ONS / Gov.uk 2024
£7.8m
lost yearly to no-shows — UK salons alone
Professional Beauty 2024
01 — The model
Run the business. Hire Ara — your 24/7 employee.
Platform, AI, and management intelligence build the stack. Ara is the flagship layer that makes OpenSassy different: she never misses a call, fills the diary, and keeps the clients (and money) other salons lose to a ringing phone.
Layer 02
AI Intelligence
£169/moadd-on to any system
Import your client/booking/service data from Fresha, Timely, Phorest, or a CSV export — then run the AI layer alongside your existing system. Daily briefings, no-show alerts, client re-engagement.
Add AI to my systemLayer 03
Full Sassy Intelligence
Coming soonmanagement brain · unpriced
CEO / CTO intelligence group — owner & manager personal assistant, marketing intelligence, strategy, deep autonomy. The management brain — separate from the front desk.
Register interestAra layer
Ara · your 24/7 employee
from £299/monever miss a call
Hire a receptionist who never sleeps. Ara answers nights, weekends, and mid-service — books into your diary, keeps clients who would have hung up, and turns a ringing phone into revenue. That is the OpenSassy edge.
Get Ara for my businessAll prices exclude VAT. One-time £149 install — we set everything up with you, same day.
02 — What it does
One AI. Three superpowers.
Sassy doesn't just answer questions — it knows, builds, and operates.
01 / Knows
Knows everything.
Upload your price lists, contracts, staff files. Sassy reads everything and knows your business — clients, history, preferences — better than anyone on your team.
02 / Builds
Builds on demand.
Need a loyalty scheme? A deposit system? A custom intake form? Describe it. Sassy writes the code, deploys it, and it's live — the same day. No developer needed.
03 / Operates
Operates 24/7.
Sassy monitors your business around the clock, briefs you every morning, spots no-shows and lapsed clients, and chases them the moment you approve — like a COO who never sleeps.
03 — Onboarding
Live in 10 minutes.
No IT team. No training. No migration required. Just sign up, tell Sassy about your business, and start giving orders.
01
30 seconds
Sign up
Email, password, business name. That's it.
02
3 minutes
Tell Sassy about you
Price list, service menu, team roster — type it in or paste a CSV export from Fresha, Timely, or Phorest.
03
2 minutes
Connect what you have
Stripe for payments. A webhook if your current system can push data to us. All optional.
04
30 seconds
Say "Hey Sassy"
Start giving orders. Your AI COO is ready to run the business.
04 — Everything built in
Everything your business needs. Built in.
While your competitors spend hours on admin, Sassy handles it automatically — voice, payroll, social, reviews, reminders, compliance, custom features.
Flagship layer · Ara · 24/7 employee
Never miss another booking call
Ara is the OpenSassy difference: a 24/7 employee on the phone. She answers when you can't — books, reschedules, takes messages into the diary — so you stop losing clients to no-answer and no-shows. Powered by Grok realtime voice. Management intelligence (Layer 03) is a different product for owners; Ara is the hire that protects the front door.
Layer 02 · 12 cognitive engines
AI Intelligence COO
Frontier-tier reasoning sits at the centre. 12 cognitive engines around it — multi-model consensus on every high-stakes answer, and self-evaluation on every response.
Every pay model
Automated Payroll
Commission, hourly, salaried — Sassy pulls hours from bookings, builds staff pay summaries, flags anomalies, and has a draft ready every Friday.
IG · FB · TikTok
Social Media AI
Describe what you want. Sassy writes the Instagram caption, Facebook post, TikTok hook — with hashtags, correct length, your tone. Ready to post in one tap.
All platforms unified
Review Management
Every review your clients leave, in one place. Ask Sassy to draft a reply. Track your average rating and what clients say most.
Zero setup
Appointment Reminders
Automatic email reminders 24 hours and 2 hours before every appointment. No-show rate drops within days of switching on.
No developers
Build Any Feature
Need a loyalty scheme? A deposit system? A custom booking widget? Describe it in plain English. Sassy writes the code, deploys it, and it's live the same day.
UK & EU compliant
GDPR Self-Serve
Export or erase a client's complete data — bookings, calls, consents, referrals — from the GDPR centre. Every request is logged automatically.
Never lose a slot
Intelligent Waitlist
Add a client to the waitlist and Sassy automatically fills cancelled slots from it — by SMS or email, in order, with one-tap booking.
Local network
Cross-Business Referrals
Refer a client to a trusted business with explicit consent. They accept in-app and a courtesy SMS keeps everyone informed.
Per team member
Staff Rotas & Breaks
Set weekly hours, breaks, and time-off per staff member. Public booking slots update instantly to respect who is actually available.
High-stakes gate
Founder Approval Cockpit
Money, irreversible actions, and security scans surface in /hq for explicit approve/reject. WHO decided WHAT is recorded in an immutable audit trail.
05 — Under the hood
12 cognitive engines. Nobody else has this.
Fresha is a booking system. Moneypenny answers calls. OpenSassy runs a purpose-built AI cognitive architecture — the same class of technology used in AGSI research — behind a salon booking page.
Sassy — Chat Brain
Dashboard · Intelligence · Planning
Reasoning
Frontier-tier reasoningFunction calling, multi-step tool use, agentic planning
Failover
Cross-vendor failoverMulti-provider redundancy — never a single point of failure
Memory
Long-context recallFull client history, contracts, prior conversations
Web
Live web + workspaceReal-time search · Calendar / Drive / Sheets bridge
Ara — 24/7 employee
Never miss a call · fill the diary
Voice
Real-time voice pipelineLive audio streaming — natural turn-taking, no canned replies
Latency
Sub-second responseOptimised for phone-call cadence end-to-end
Telephony
Carrier-grade telephonyUK & EU numbers · SMS · 24/7 availability
Four capability families · 12 engines · proprietary
04engines
Routing & Orchestration
Classifies every request, selects the right model, executes multi-step actions, learns from every outcome.
03engines
Quality & Self-Correction
Multi-model consensus on high-stakes answers · quality gate on every response · automatic retry & replanning when something fails.
04engines
Memory & Knowledge
Vectorised long-term memory · semantic retrieval · structured knowledge of your business and our own codebase.
03engines
Reliability & Bridge
Heartbeat monitoring, autonomous incident response, and self-healing retries on every high-stakes action.
Each family is built from proprietary algorithms covering planning, scheduling, similarity search and online learning. Specific engine internals are intentionally not disclosed.
Sassy — the face.
Talks to owners and runs the dashboard — bookings, reminders, social, payroll. Reads your numbers, writes the reports, and does the admin you keep putting off until Sunday.
Ara — the voice.
The star hire on the phone: the 24/7 employee who never misses a client call. Answers while you are mid-service, checks the real diary, books into it, and takes the deposit. Neither works at full power without the other.
06 — Cross-sector
Every other tool is locked to one sector.
The UK market is fragmented by vertical. Salons use Fresha. Clinics use Cliniko. Gyms use Mindbody. None talk to each other — and none have AI.
Beauty & Salons
Fresha / PhorestFree–£300+/mo
Beauty only. No AI.
Fitness & Gyms
MindbodyFrom £159/mo
Wellness only. No AI.
Healthcare & Physio
Cliniko / JaneFrom £25/mo
Health only. No AI.
Dental
Dentally / CareStackCustom
Dental only. No AI.
Legal & Professional
— no clear leader ——
No dedicated platform.
Restaurants & Studios
Generic toolsVaries
Basic booking only.
07 — Compared
How OpenSassy compares.
Factual comparison based on publicly available information. We compete on capability, not marketing.
| OpenSassyfrom £99/mo | Fresha / Phorestbeauty only | Mindbodyfrom £159/mo | Cliniko / Janefrom £25/mo | Moneypenny AIfrom £160/mo | |
|---|---|---|---|---|---|
| Works for ALL service sectors | ✓ | beauty | fitness | health | voice only |
| Online booking + calendar | ✓ | ✓ | ✓ | ✓ | — |
| Client CRM + medical / allergy notes | ✓ | partial | partial | ✓ | — |
| Payments + deposits | ✓ | ✓ | ✓ | partial | — |
| Payroll + commission calculation | ✓ | — | — | — | — |
| AI voice receptionist 24/7 | ✓ | — | — | — | ✓ |
| Plugs into your existing system | ✓ | — | — | — | — |
| AI daily briefings + no-show alerts | ✓ | — | — | — | — |
| Automated client re-engagement | ✓ | basic | basic | — | — |
| Appointment reminders (auto) | ✓ | ✓ | ✓ | ✓ | — |
| Build custom features on demand | ✓ | — | — | — | — |
| AI social media drafting | ✓ | — | — | — | — |
| GDPR & compliance tools | ✓ | — | — | partial | — |
| No migration from current system | ✓ | — | — | — | ✓ |
Competitor data sourced from publicly available pricing pages and product documentation. Prices shown are entry-level published rates and may vary. OpenSassy makes no claim about competitor product quality.
08 — Voice head-to-head
The voice receptionist comparison.
Moneypenny is the market leader in UK AI voice. Here's what you get for the money.
Moneypenny AI
UK market leader in call answering
from £160/mo · requires 2nd subscription
- Answers calls 24/7
- Handles FAQs and call routing
- Hybrid AI + human fallback
- Creates bookings in your system
- AI intelligence COO (briefings, alerts)
- Payroll, CRM, social, compliance
- Works standalone (requires live plan)
- One platform for all service sectors
OpenSassy · Ara 24/7 employee
The hire that makes the difference — never miss a call, keep every client
from £299/mo · flagship Ara layer
- Ara answers 24/7 — nights, weekends, mid-cut
- Books straight into your diary (not just a message pad)
- Stops lost calls = keeps clients & revenue
- Outbound no-show chase when you want it
- Plus the full OpenSassy platform when you need it
- One company — not a bolted-on second subscription
- Salons, gyms, clinics, dental, legal, restaurants
- Works with your stack or OpenSassy Layer 01
Moneypenny pricing sourced from moneypenny.com and public third-party reviews. OpenSassy is not affiliated with Moneypenny. All trademarks belong to their respective owners.
09 — In practice
What this looks like in practice.
The situations every service business knows — and what actually happens when Sassy and Ara are on the job. Everything below is a shipped, live capability.
It's Saturday, you're mid-colour, and the phone rings. Ara answers on the first ring, checks the real diary, offers real times, and books the client — deposit taken by secure link before the confirmation text lands.
Every call answeredThe no-show habit: deposits are taken when the booking is made, reminders go out on their own, and the client can move the appointment from the link in the text instead of just not turning up.
Deposits before the chair sits emptyYou already use Treatwell or Fresha. Keep the listing — it brings you clients. Import your client list from a CSV export, and your live availability feeds your listing so the two diaries never double-book you.
No switching requiredIt's 8:45pm and someone finally has a minute to sort their hair. Your competitors' phones ring out. Ara picks up, books them in, and your diary is fuller when you open up tomorrow.
Open 24/7 on the phoneA dog groomer hands over a messy client-file export. Sassy reads it, understands the clients are dogs, and builds the client–pet–visit history — so Ara greets Bella's owner like she's worked there for years.
She knows your regularsDon't take our word for any of this. Ara is on the phone right now — call her, ask her what she can do for your business, and ask her the price. She'll tell you straight.
Call her — 020 4652 8135No invented customers, no invented numbers — every scenario above is a shipped, live capability. The fastest way to check is the demo line itself.
10 — Common questions
Straight answers. No marketing speak.
I already use Fresha / Timely / Phorest. Do I have to switch?+
No. Import your client list, bookings, and services with a CSV export — Sassy reads Fresha, Timely, and Phorest formats automatically. If your current system can push a webhook, we can take live updates too. Layer 02 and Layer 03 run the AI brain from that data, alongside whatever you already use.
What exactly are the layers?+
Layer 01 (£99) runs the salon. Layer 02 (£169) adds AI intelligence. Layer 03 (coming soon) is management intelligence for owners — CEO/CTO brain, marketing, personal assistant. Ara (from £299) is the flagship layer: your 24/7 employee on the phone. She is why OpenSassy wins — never miss a call, keep clients, make and save money. Priced alone so every business can hire her.
Why hire Ara instead of another receptionist app?+
Because Ara is a full-time employee on the line — Grok realtime voice, books into your diary, works nights and weekends, and sits inside the OpenSassy world. You are not buying a bolt-on call centre; you are hiring the person who stops lost calls from costing you clients every week.
Can Sassy really build features, or is that marketing?+
It really builds them. Sassy reads and understands our full codebase, writes the code, runs tests, deploys to your tenant. Loyalty schemes, deposit flows, custom intake forms — same-day delivery. If something needs human review it'll tell you; otherwise it ships.
What happens to my data if I cancel?+
You can export everything (CSV / JSON) at any time. On cancellation we retain data for 30 days for accidental-cancellation protection, then permanently delete. Erasure on demand is one prompt away.
Is my data stored securely?+
EU data residency on GCP, AES-256 at rest, TLS 1.3 in transit, UK GDPR-ready — DPIA and privacy pack in place. Payments through Stripe (PCI-DSS). See our Trust Center for the full, current list of what's live.
What if the AI gets something wrong?+
Every response runs through a quality gate that auto-retries when confidence is low. High-stakes answers go through multi-model consensus — independent models vote, majority wins.
How long does setup actually take?+
10 minutes. Sign up (30s) → tell Sassy about you (3m) → connect what you have (2m, optional) → say "Hey Sassy". She onboards herself.
Does it work for my type of business?+
If you take bookings or appointments, yes. Salons, barbershops, spas, gyms, clinics, dental, law firms, contractors, agencies, restaurants, studios. The AI adapts to your terminology — a "client" in a salon and a "patient" in a clinic are the same primitive to Sassy.
What's your refund policy?+
14-day free trial, no card required. After that, 30-day money-back guarantee. If you cancel within 30 days of first paid charge, we refund in full, no questions.
11 — Pricing
Simple, honest pricing.
All plans include a 14-day free trial. No credit card. Cancel anytime. 30-day money-back guarantee.
Layer 01
Full Platform
£99/mo
Complete management system for any service business.
- Booking system + calendar
- Client CRM with notes
- Payments & deposits (Stripe)
- Services, staff, inventory
- Payroll reports
- Analytics dashboard
- Public booking page
Layer 02
AI Intelligence
£169/mo
Add AI on top of any booking system — no migration.
- Ask Sassy AI chat
- Daily business briefings
- No-show alerts & re-booking
- Appointment reminders (email)
- Lapsed client automation
- Works with Fresha / Timely / Phorest
- Webhook for any other system
Layer 03
Full Sassy Intelligence
Coming soon
Management intelligence — CEO/CTO brain for owners & managers. Ara (phone) is hired as her own flagship layer.
- Owner / manager personal assistant
- Marketing intelligence (coming)
- Strategy & autonomy
- Build-on-demand modules
- Complementary to Ara — not a replacement
Ara
Your 24/7 employee
from £299/mo
Never miss a call. Keep every client. Fill the diary while you work.
- Answers 24/7 — nights & weekends
- Books into your real diary
- Stops lost calls & lost revenue
- Grok realtime voice
- The hire that makes OpenSassy different
Start with the platform. Win with Ara — the 24/7 employee on the phone. Talk to us →
Security & compliance
EU data residency
GCP · EU (Belgium) region
AES-256 encryption
at rest · TLS 1.3 transit
UK GDPR-ready
DPIA + privacy pack in place
PCI-DSS via Stripe
no card data stored
Founder-reviewed audit trail
every blocked attempt logged
Ready to give your business a brain?
Set up in 10 minutes. Sassy learns your business, handles your calls, and gets to work immediately.
No credit card · Cancel anytime · 30-day money-back guarantee